Privacy Policy
Effective Date: 7 April 2026
Last Updated: 7 April 2026
Si-Ware Systems (“Si-Ware,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information we collect and process through our commercial website, Cloud Portal, and related applications and services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information, and the rights available to individuals depending on their location.
This Privacy Policy applies when we act as a Data Controller for personal information processed for our own business purposes, such as website visitor information, marketing communications, sales-related contacts, and business relationship management.
Where we provide access to our Cloud Portal to customer organizations and process Customer Content uploaded, entered, or synced into the Cloud Portal as part of providing subscribed services, our processing is governed by customer agreements and, where applicable, a data processing agreement. In those cases, the customer organization is generally the controller of Customer Content, and Si-Ware acts as a service provider or processor for that content.
1. Personal Information We Collect
We may collect personal information in the following ways.
A. Information you provide directly
You may provide personal information when you submit a form, such as Contact Us, Demo Request, Download, Webinar Registration, or Newsletter Subscription, when you communicate with us by email, chatbot, or other channels, when you interact with us on social media, or when you create an account and access the Cloud Portal, where applicable.
This may include:
- name, business email address, company name, phone number, country, industry, job title
- message content and inquiry details
- event or webinar registration information
- marketing preferences and consent records
The specific information we request may vary depending on the interaction. We will only collect information that is relevant and necessary for the stated purpose.
B. Information collected automatically
When you access our Services, we may automatically collect information such as your IP address, device identifiers, browser type and version, operating system, device type, pages visited, interactions, timestamps, referring pages, approximate location derived from IP address, and performance, diagnostic, and security logs.
C. Information from third-party sources
We may receive professional contact information about you from third-party sources, such as publicly available sources, business information providers, marketing partners, and professional networking platforms. We use this information for business-to-business communications, marketing, and sales outreach in accordance with applicable laws.
D. Marketing and CRM data
If you interact with our marketing activities, we may collect and maintain records relating to your communication preferences, engagement activity such as email opens and link clicks, and lead and sales engagement details.
E. Cloud Portal account and access information
For subscribed users, we may collect account and access information such as:
- name, business email, organization, role or permissions
- authentication and access logs
- subscription and user provisioning data
- security and audit logs
We may use third-party identity and access management providers to support authentication and user management.
F. Customer Content in the Cloud Portal
The Cloud Portal may allow users to enter, upload, or sync data (“Customer Content”), including:
- measured data
- production logs
- device identifiers
- uploaded files
- user notes or comments
Customer Content may contain personal information depending on how the customer uses the system.
2. How We Use Personal Information
We use personal information for website, marketing, business, and service-related purposes. This includes responding to inquiries, providing support, processing demo requests, downloads, and registrations, sending marketing communications and managing preferences, managing sales and customer relationships, analyzing performance, improving our website and Services, complying with legal obligations, and protecting our rights.
We also use personal information to operate the Cloud Portal, including authenticating users, managing access, operating and maintaining the service, monitoring performance and security, preventing misuse and unauthorized access, and providing technical support.
We may access Customer Content when reasonably necessary to:
- provide support
- troubleshoot issues
- maintain and secure the Cloud Portal service
Access is limited to authorized personnel.
Product Improvement and Use of Customer Content
We may use information derived from the Services, including Customer Content, to operate, maintain, and improve our products and services. This may include analyzing how the Services are used, troubleshooting issues, understanding use cases, and improving functionality and performance.
Where possible, we use aggregated or de-identified information for these purposes. However, in some cases, we may need to use identifiable information in a limited and controlled manner, for example:
- to provide support
- to understand specific use cases
- to improve product performance
Such use is limited to internal purposes and subject to appropriate access controls.
Use of AI and Advanced Processing Tools
We do not use Customer Content to train publicly available artificial intelligence models.
Where we use tools, including AI-based tools, to process or analyze Customer Content for internal purposes, we do so under appropriate safeguards and in a manner that does not permit such data to be used to train shared or public models.
3. Provision of Personal Information
Providing personal information is generally voluntary. However, if you choose not to provide certain information, we may not be able to respond to your request or provide certain services or features.
4. Cookies and Tracking Technologies
We use cookies and similar technologies, such as pixels, tags, local storage, and web beacons, to operate our Services, enhance functionality, analyze usage, improve performance, and support marketing and advertising activities.
These technologies may collect information such as:
- IP address
- device and browser identifiers
- approximate location derived from IP address
- pages visited
- actions taken on our website
- interactions with marketing campaigns
We use different types of cookies, including:
- Strictly Necessary Cookies, which are required for core functionality
- Functional Cookies, which help improve usability
- Analytics Cookies, which help us understand how visitors use our Services
- Advertising or Marketing Cookies, which help us measure marketing performance and support features such as conversion measurement and retargeting
Some cookies may be set by third parties that provide analytics, marketing, and advertising services, including tools used for measuring campaign performance and enabling advertising features such as retargeting, for example providers of analytics and advertising platforms such as Google, Meta, LinkedIn, and similar providers.
Where required by law, we request your consent before placing non-essential cookies, such as analytics and advertising cookies. You can manage cookie preferences through our cookie banner where available, through your browser settings, or by using opt-out tools provided by relevant third parties. Disabling certain cookies may affect the functionality of the Services.
5. How We Share Personal Information
We may share personal information with third-party service providers that support our operations and Services, including providers supporting:
- website hosting and infrastructure
- cloud services
- identity and access management
- marketing automation and CRM
- analytics and advertising
- chatbot functionality
- security, monitoring, customer support, communications, and IT operations
These providers process personal information only as needed to deliver services to us and under contractual obligations to protect it.
We may also share certain identifiers and usage data with advertising and analytics platforms to measure campaign performance, build audiences, and enable retargeting. This may be considered “sharing” for targeted advertising under certain privacy laws. Where required, we obtain your consent before such sharing through our cookie controls.
We may disclose personal information if required by law, regulation, legal process, court order, or governmental request, or where necessary to protect the rights, safety, and security of Si-Ware and our users.
If we are involved in a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.
6. International Data Transfers
Your personal information may be stored or processed in countries where we or our service providers operate, including the United States and other jurisdictions. Where personal information originating from the EEA, the UK, or Switzerland is transferred to countries that do not provide an adequate level of data protection, we rely on appropriate safeguards where required under applicable law, such as standard contractual clauses or equivalent mechanisms implemented by our service providers.
7. Data Retention
We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to comply with legal, accounting, or reporting obligations.
Retention periods depend on the nature of the data and the purposes for which it is processed. For example:
- contact and inquiry data may be retained for the duration of the interaction and a reasonable period thereafter
- marketing-related data is retained until you unsubscribe or object to such communications
- Cloud Portal account data is retained for the duration of the subscription and as needed for security and compliance purposes
- website analytics data is retained according to our analytics and cookie settings
- Customer Content is retained in accordance with applicable customer agreements and service configurations
8. Your Rights and Choices
Depending on your location and applicable law, you may have rights to:
- access personal information we hold about you
- request correction or deletion
- object to processing or restrict processing
- withdraw consent where processing is based on consent
- opt out of marketing communications at any time
- lodge a complaint with a data protection authority
To exercise your rights, contact us using the details in the Contact Us section. We may need to verify your identity before fulfilling certain requests.
You also have the right to lodge a complaint with your local data protection authority, including in the European Economic Area or the United Kingdom, where applicable.
You may opt out of marketing emails at any time using the unsubscribe link in the message or by contacting us.
9. Automated Decision-Making and Profiling
We do not engage in automated decision-making that produces legal or similarly significant effects on individuals.
We may use limited profiling and segmentation techniques, such as analyzing interactions with our Services or marketing communications, to better understand user interests, improve our Services, and tailor communications. These activities do not result in decisions that have legal or similarly significant effects.
10. Mobile Applications and Location Data
Our mobile applications may collect device identifiers, usage analytics, connected device information and logs, crash logs, and location information where required to provide device-related features.
GPS or precise location data is collected only where you grant permission through your device settings. You can disable location collection at any time through your device permissions, although some features may not function properly.
We may also derive general location from technical signals such as IP address, Wi-Fi, Bluetooth, or cell towers where relevant to the operation of the Services.
We may use third-party analytics and crash reporting providers to understand app performance and improve reliability.
11. Children’s Privacy
Our Services are intended for business users and are not directed to children. We do not knowingly collect personal information from children under the age of 13, or under the applicable age of consent in the relevant jurisdiction, such as 16 in the European Economic Area, subject to local variations.
12. Links to External Sites
Our Services may link to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the updated version on our website and update the “Last Updated” date. Where appropriate, we may also notify you of material changes through additional means, such as email or in-service notifications.
Addendum A: EEA / UK / Switzerland
If you are located in the EEA, the UK, or Switzerland, the following additional terms apply.
Controller
Si-Ware Systems is the controller for personal information processed under this Privacy Policy where we act for our own business purposes.
Legal Bases
We process personal information under one or more of the following legal bases:
- Consent, where required, for example for non-essential cookies and certain marketing communications
- Contract, where processing is necessary to provide Services or respond to requests
- Legitimate interests, such as operating and improving our Services, marketing, securing systems, and developing products using aggregated and de-identified information
- Legal obligations, where we must comply with applicable laws
Your Rights
Subject to applicable law, you may have the right to:
- access, correct, or delete your personal information
- object to processing based on legitimate interests and direct marketing
- restrict certain processing
- withdraw consent at any time where processing is based on consent
- receive a copy of your personal information in a structured, commonly used, and machine-readable format, and request that we transmit that information to another controller where technically feasible
- lodge a complaint with your local supervisory authority
Addendum B: United States
If you are a resident of certain U.S. states and applicable law grants you privacy rights, you may have rights to:
- know what personal information we collect and how we use it
- request deletion of certain personal information
- correct inaccurate personal information
- opt out of certain sharing for targeted advertising where applicable
- not be discriminated against for exercising your rights
We do not sell personal information in the traditional sense. However, we may share certain identifiers and usage data with advertising partners for marketing and analytics, which may be considered “sharing” under some laws. Where required, you can control such sharing through our cookie controls.
Contact Us
If you have questions or requests regarding this Privacy Policy, please contact:
privacy@si-ware.com
Assumptions made: I kept the structure close to the earlier version, preserved the legal updates from the latest review, and rebalanced the formatting so lists are used mainly for categories, examples, and rights rather than for every sentence.